Real Estate Videography is the new necessity if you’re serious about making money in real estate.  According to Properties Online Tech Trends Report, 73% of homeowners say they’re more likely to list with a Realtor® offering to do a listing video but only 9% of agents do.  Why only 9% of agents offer video as part of their marketing services is not apparent, what is obvious is why 73% of homeowners would prefer to place their most valuable asset, their home, in the hands of a real estate agent who is on the cutting edge of real estate marketing.  Due to this trend video is no longer an option. Real estate videography has become one of the best marketing strategies that allow agents to rise above their competitors.

These 20 compelling reasons prove that video sets agents and listings apart.  From the fact that the human brain is wired to process visual content to the fact that Google rates pages with video higher, both the human and technological elements of real estate value video.  Video is no longer an optional add-on for high-end listings, it’s an absolute necessity.

Viewers Like Video

The human brain is wired to view video.  According to the 3M Corporation and Zabisco visual information is processed 60,000X faster in the brain than text, and 90% of information transmitted to the brain is visual.

    1. YouTube receives more than 1 billion unique users visit each month, with a total of 4 billion hours spent watching videos.
    1. Viewers watch video; the average user spends 88% more time on a website if there is video content.
    1. When reading text, consumers only retain 10% of the information, compared to 95% of a message when they watch it in a video.
    1. Video the Preferred Online Language
    1. Video content is used by over 87% of online marketers according to Outbrain.
    1. On certain networks video account nearly 69% of traffic and 50% of mobile traffic.
    1.  Estimates show that Internet video traffic will soon be 69% of all global consumer traffic.
    1. By the end of 2016, 2/3rds of the mobile data traffic will be video.

Video Gets Found Online

    1. If your website has a video, it is 50x easier to achieve to achieve a page 1 ranking on Google.
    1. Blog posts featuring video attract 3x as many inbound links as blogs without video.
    1. Video attracts 2-3x as many monthly visitors, as well as doubles their time spent on the site.
    1. Video results in 157% increase in organic traffic from search engines.

Videos Are Shared

    1. Videos are shared 1200% more times than links and text combined.
    1. 92% of mobile video viewers share videos with others.

Video Creates Conversions

    1. An introductory email that features a video receives an increased click-through rate of 96% according to Implix.
    1. Shoppers who viewed video were 174% more likely to purchase than viewers who did not.
    1. Video and e-mail marketing have been shown to increase click-through rates by more than 90%.
    1. In an A-B test, landing pages with video showed  800% more conversion than the alternative page that did not feature a video.
    1. Video is cited as the type of content with the best ROI by 51.9% of marketing professionals worldwide cite.
    1. Photos and videos saw an increase of 65% in engagement just one month after the introduction of Facebook Timeline for brands.

Video for Real Estate

Many new technologies have been introduced into the real estate world and failed; however,  video is here to stay. By hiring a professional real estate photographer that specializes in real estate marketing will ensure that you receive a quality return for your investment.

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