100+ Real Estate Text Message Templates That Actually Convert

100+ Real Estate Text Message Templates

That Actually Convert

By [Victor Coll] | Last Updated May 6, 2025 | 3 min read

Let’s be honest — most real estate agents think they’re following up quickly, but the truth is, texting leaves phone calls and emails in the dust.

Text messages boast a 98% open rate and are usually read within 3 minutes — meaning if you’re not using SMS to engage your buyers, sellers, and leads, you’re probably missing easy deals.

But here’s the challenge:

Writing effective real estate texts can feel repetitive, awkward, or time-consuming.



That’s why we’ve pulled together over 100 proven real estate text templates — sorted by buyer leads, seller outreach, open house follow-ups, past client touchpoints, and even holiday greetings — so you can copy, paste, and send with confidence.

Let’s jump in.

Why Real Estate SMS Works

Texting is one of the most powerful, underused tools in a real estate agent’s toolkit.

Here’s why:

• Incredible open rates: While email open rates hover around 20–25%, text messages soar at 98% — meaning your message is almost guaranteed to be seen.
• Fast response times: Most texts are read within three minutes, and replies often come within the hour, giving you an edge over slower competitors.
• Personal, direct communication: Texting feels conversational and personal, helping you build rapport faster with buyers and sellers.
• Efficiency at scale: With the right CRM or texting platform, you can automate responses, set up drip campaigns, and follow up with multiple leads without sacrificing personalization.

In short, real estate SMS lets you reach more people, faster, in a way that feels human — and when you’re working leads, speed and trust are everything.

Best Practices for Real Estate Texting

Before you start blasting out texts, it’s critical to follow a few best practices to keep your messages effective, professional, and compliant.

• Keep it short and clear
  Stay under 160 characters when possible. Short, punchy texts get read; long walls of text get ignored.
• Personalize every message
  Use the client’s first name, mention a specific property, or refer to your last conversation. A generic mass message feels like spam.
• Include a clear call to action (CTA)
  Every text should have a purpose: Do you want them to call you? Confirm a showing? Request a list of homes? Make it obvious.
• Stay compliant with texting laws
  Follow local regulations like the Telephone Consumer Protection Act (TCPA), which usually requires explicit permission to text leads. Always include an opt-out option if using automated systems.
• Use texting alongside other channels
  Texting works best when combined with phone calls, emails, and even social media — it shouldn’t be your only touchpoint.
• Don’t over-message
  More is not always better. Space out your follow-ups and pay attention to the client’s level of engagement.

Master these basics, and you’ll avoid the common mistakes that make agents look pushy or unprofessional — and you’ll maximize your chances of getting a response.

Real Estate Text Templates for Buyer Leads

Buyer leads are often curious, excited, and eager to see what’s available — but they’re also getting hit with dozens of messages from competing agents. To stand out, your texts need to be fast, clear, and helpful, making it easy for the lead to say “yes” to the next step.

Here’s a much more robust set of buyer-focused text templates you can copy, paste, and personalize:

Initial inquiry follow-ups:

• Hi [First Name], thanks for your inquiry about [Property Address]! Would you like to set up a showing this week?
• Hi [First Name], I just saw your request on [Website/Platform]. When’s a good time for a quick call to learn what you’re looking for?
• Hi [First Name], I noticed you’re browsing homes in [Neighborhood]. I’d love to send you some listings that match — interested?
• Hi [First Name], I saw your inquiry about [Property Type] — do you have a specific price range or style in mind?
• Hi [First Name], thanks for reaching out! Would you like me to text over a few available properties in [Area]?

Appointment and showing requests:

• Hi [First Name], are you free Thursday afternoon or Saturday morning for a tour of [Property Address]?
• Hi [First Name], want to schedule a walkthrough this week for [Property Address]? Let me know when works for you.
• Hi [First Name], just checking in — are you ready to see a few homes this weekend?
• Hi [First Name], I’m scheduling tours in [Neighborhood] on Saturday. Want me to reserve a slot for you?
• Hi [First Name], the seller at [Property Address] is available for showings Wednesday afternoon. Interested?

Following up after no response:

• Hi [First Name], just circling back on my message about [Property Address]. Let me know if you’re still interested!
• Hi [First Name], I don’t want to miss you — still thinking about moving forward with [Property Address]?
• Hi [First Name], I’d love to help you find the right fit. When’s a good time to chat this week?
• Hi [First Name], are you still interested in buying in [Area]? I’m happy to send over some fresh listings.
• Hi [First Name], no rush — just checking in to see if you’d like any help with your home search!

New listings and opportunities:

• Hi [First Name], just wanted to let you know a new property in [Neighborhood] just hit the market — want details?
• Hi [First Name], [Property Address] just had a price drop. Want me to send you the updated info?
• Hi [First Name], a home similar to [Property Address] just became available. Want me to set up a tour?
• Hi [First Name], I just previewed a home that might be perfect for you — want to see pictures?
• Hi [First Name], we just got early access to some off-market listings in [Area]. Interested?

Building rapport and nurturing the relationship:

• Hi [First Name], just checking in — how’s your home search going so far?
• Hi [First Name], wanted to touch base and see if your home preferences have shifted. Anything new I should know?
• Hi [First Name], I’m always here to answer questions, even if you’re just browsing — feel free to text anytime!
• Hi [First Name], just a heads-up: the market’s been moving fast lately. Let me know if you want help staying ahead of new listings.

Real Estate Text Templates for Seller Leads

Seller leads want more than just “Are you ready to list?” messages. They need to feel confident that you understand the market, can offer value, and will handle their sale with care. Your texts should open the door to a conversation — not pressure them into a decision.

Here’s a strong set of seller-focused text templates you can use and adapt:

Initial outreach to seller leads:

• Hi [First Name], are you still considering selling [Address]? I’d love to provide a free home valuation.
• Hi [First Name], thanks for your inquiry! When’s a good time to chat about your selling goals?
• Hi [First Name], I noticed you were exploring home sale options in [Neighborhood]. Would you like to discuss market trends?
• Hi [First Name], thinking of selling [Address]? I’d love to share some recent local sales data with you.
• Hi [First Name], curious what your home might sell for today? I can put together a no-obligation market analysis.

Following up on a lead or inquiry:

• Hi [First Name], just checking in — are you still interested in selling [Address]?
• Hi [First Name], wanted to follow up on our last conversation. Would you like to schedule a time to go over your home’s value?
• Hi [First Name], I’m happy to answer any questions you have about the selling process. When’s a good time to connect?
• Hi [First Name], I’d love to walk you through my marketing plan for homes like yours. Interested?
• Hi [First Name], just a quick note — there’s strong buyer demand in your area right now. Want to chat about timing?

Addressing FSBO (for sale by owner) or expired listings:

• Hi [First Name], I noticed your FSBO listing at [Address]. Would you be open to a quick chat about how I help owners sell faster?
• Hi [First Name], I specialize in helping homes that didn’t sell the first time. Want to hear how I’d approach relisting [Address]?
• Hi [First Name], have you considered partnering with an agent to get more buyer eyes on [Address]?
• Hi [First Name], I saw [Address] was recently off the market. Curious if you’re still open to selling?
• Hi [First Name], even if you’re not ready to relist, would you like a free update on your home’s market position?

After a home valuation or consultation:

• Hi [First Name], thanks again for letting me preview your home! Let me know if you have any follow-up questions.
• Hi [First Name], I just finished your valuation report — when’s a good time to go over the numbers together?
• Hi [First Name], I’ve put together a custom marketing plan for [Address]. Want to review it this week?
• Hi [First Name], thanks for the opportunity to chat. I’m excited to help you get the best possible price when you’re ready.
• Hi [First Name], just checking in — any updates on your selling timeline?

Nurturing long-term seller relationships:

• Hi [First Name], just keeping you updated: the market in [Neighborhood] has shifted recently. Want a quick recap?
• Hi [First Name], no pressure — just checking in to see if you have any questions about selling in today’s market.
• Hi [First Name], I’m always here to offer insight, even if you’re not quite ready to sell yet!
• Hi [First Name], keeping you in the loop: buyer demand has increased in your area. Want to chat?
  

Real Estate Text Templates for Open House Leads

Open house leads are warm, curious, and often just a conversation away from becoming serious buyers — if you follow up right.

Your texts should remind them who you are, reinforce value, and invite them to take the next step.

Here’s a solid collection of follow-up texts specifically for open house attendees:

Day-after follow-ups:

• Hi [First Name], thanks for stopping by the open house at [Address]! Do you have any questions about the property?
• Hi [First Name], it was great meeting you at the open house yesterday. Would you like to schedule a private tour?
• Hi [First Name], thanks for visiting the open house — is there anything you’d like to revisit or get more details on?
• Hi [First Name], just following up from the open house. Are there other homes you’d like to explore?
• Hi [First Name], thanks for coming by [Address]! I’d love to send you similar listings if you’re interested.

Two- to three-day follow-ups:

• Hi [First Name], following up on your visit to [Address]. Have you had a chance to think it over?
• Hi [First Name], I’m happy to schedule another look at [Address] or similar properties — want to set something up?
• Hi [First Name], the seller is reviewing offers soon. Would you like to submit or discuss details?
• Hi [First Name], thanks again for stopping by. Let me know if you’re still interested or if your preferences have shifted.
• Hi [First Name], if you’d like, I can send you early alerts for upcoming open houses this weekend.

One-week follow-ups or nurture texts:

• Hi [First Name], just touching base since the open house at [Address]. Are you still in the market?
• Hi [First Name], wanted to see if there’s anything new you’re looking for since we last spoke.
• Hi [First Name], no rush, but if you’re still curious about [Address] or others like it, I’m here to help.
• Hi [First Name], I’m happy to provide updated listing info or market trends anytime — just text me!
• Hi [First Name], hope you’re doing well! I’d love to hear your thoughts on [Address] or other homes you’re considering.

Engaging non-responsive leads:

• Hi [First Name], just following up to see if you’re still interested in homes like [Address]. Let me know!
• Hi [First Name], I’m here to help when you’re ready — feel free to text me anytime with questions.
• Hi [First Name], I don’t want to miss the chance to help you find the right home. Want to chat this week?
  

Real Estate Text Templates for Past Client Follow-Ups

Real Estate Text Templates for Past Client Follow-Ups

Lead Nurturing and Automation Tips

Final Takeaway: Your Competitive Edge Is in the Follow-Up