Updated February 8th, 2020 Real estate and rental marketplace Zillow recently launched its 3D Home™ app, which it promotes as a virtual tour that will “elevate your listings.” With so many marketing tools out there (and more coming), it can be hard to determine what works and what doesn’t work to attract buyers. Like many […] The post What is the Difference Between Matterport and Zillow 3D Home Virtual Tours? appeared first on Hometrack Real Estate Marketing.

Developing your real estate brand identity is more than a moniker. It is larger in scope than a logo. It encapsulates the overall perception people have of you and your company. Your brand has the ability to establish trust and loyalty among your customers. It allows you to build credibility as an agent. And it […] The post Developing Your Brand Identity as a Real Estate Agent in 2021 appeared first on Hometrack Real Estate Marketing.

Imagine this. With no one around for miles, you stand knee deep at the corner of an oxbow bend in a river, tossing wet flies into the current of a stream that Hemingway once considered among his favorite fishing spots. With each cast, you try to tease a king salmon into taking the bait. This […] The post Drone Photography Help You Sell More Listings appeared first on Hometrack Real Estate Marketing.

If you were to look into a crystal ball, you might be able to see into the future. Unfortunately, crystal balls are few, and those few do not work very well. You will have to rely on something else for your forecast. Of course, no one knows with certainty what the future holds. You might […] The post How to Future-Proof Your Real Estate Business appeared first on Hometrack Real Estate Marketing.

In 1962, a television cartoon aired that imagined the world a hundred years in the future. In that future world, The Jetsons enjoyed the benefits of all sorts of high-tech gadgets, and through it many Americans dreamed of what it would be like to live in the 21st century. Well, here in 2020, we are […] The post The Future is Now With the Virtual Experience of 3D Home Tours appeared first on Hometrack Real Estate Marketing.

For real estate agents like Amy Smith, business is anything but ordinary. With the governor’s stay-at-home order in place during the COVID-19 pandemic, she and her fellow agents have had to lean on technology to keep in touch with customers and continue selling homes. “I want my customers to know that, although real estate is […] The post Local Realtors Offer Virtual Tours Amidst Coronavirus Concerns appeared first on Hometrack Real Estate Marketing.

Matterport, the leader in 3D spatial imaging, has given you the ability to turn any space into an immersive virtual showcase experience for buyers in the real estate market. Their all-in-one 3D data platform provides you with a range of capture options, from contracting a professional service with a state-of-the-art Pro2 camera to using your […] The post Share Your Space Simply and Securely With Matterport Digital Twin appeared first on Hometrack Real Estate Marketing.

There is no doubt that Matterport 3D Virtual Tours have opened up a world of possibilities and made a significant impact on the real estate market. No longer does an agent need to rely solely on in-person appointments so show off a listing. Buyers can go on virtual walk-throughs and only schedule physical tours of […] The post The Power of Immersive Matterport 3D with a Digital Twin appeared first on Hometrack Real Estate Marketing.

Such a simple little piece of paper. No frills. No envelope. No hassle. Yet picture postcards have travelled the world over, carrying messages short and sweet since the middle of the nineteenth century. Sent on errands from far and wide, they have highlighted “hellos” from Yellowstone and greetings from Maine. They have born images of […] The post Why You Should Use Postcard Marketing appeared first on Hometrack Real Estate Marketing.