SEE IT, WANT IT, LIVE

IN IT

with Matterport 3D tours & virtual staging

Instantly captivate potential buyers by immersing them in stunning, fully furnished virtual spaces with HomeTrack’s Matterport 3D Virtual Staging. Our realistic virtual furnishings combined with immersive 3D tours help buyers visualize the full potential of your properties. Enhance engagement, attract serious buyers, and expedite sales cycles with this quick and cost-effective alternative to traditional staging.

3D Virtual Staging With Matterport

Virtual staging is a quick and cost-effective alternative to traditional home staging. Featuring a limitless array of design elements, virtual staging allows for a home to be staged after a photo shoot – without the need for moving heavy furniture from room to room. Hometrack Real Estate Marketing offers virtual staging solutions to help your properties sell faster. And now, they have expanded their service to include virtual staging of your Matterport 3D virtual tours.


What exactly is Matterport virtual staging, and how is it done? What are its benefits over traditional staging services? How might virtual staging enhance your Matterport showcases? And how can Hometrack help?

Take Matterport Virtual Staging for a Test Drive

What is 3D/Matterport Virtual Staging?

Nearly all buyers suggest that real estate photographs are the most important factor when viewing a home on the internet – a pretty important detail, since more than ninety percent of those buyers begin their home search online. That means staging a house for a photo shoot can be a big advantage. According to the National Association of Realtors (NAR), more than eighty percent of buyers’ agents believe that home staging makes it easier for their buyers to visualize a property as their future home. NAR also reports that a significant percentage of agents say that staged homes sell faster and at a higher price than those that are not staged.


But what is virtual staging? Virtual staging involves the enhancement of digital real estate photos to create a true-to-life rendering of a staged room. With the help of photo-editing software similar to that used for computer graphics in the movies, a real estate photographer or digital staging professional can add life to a room with furniture and decorative items, creating an exceptionally realistic representation. Anything can be added: tables, chairs, sofas, rugs, wall hangings, and more. And if something appears in a picture that shouldn’t be there, it can be removed during the process.

Interested in Matterport Virtual Staging?

Contact form on Matterport Virtual Staging webpage

3D Virtual Staging vs. Traditional Staging

The physical act of staging a home has long been a real estate marketing tool agents have employed to help prospective buyers imagine themselves living in a space. But for many sellers (and agents), home staging has been a luxury they could not afford. Not only does staging cost a considerable amount of money, it takes a lot of time and is quite intrusive if the seller still lives onsite.


Virtual staging presents a better alternative. In a matter of minutes, a room can be transformed from empty to fully furnished. A dining room table and chairs can appear, kitchen appliances can be installed, artwork can be hung. But the house does not need to be completely empty to be staged virtually. With a few amendments, a home can be photographed while still occupied, and virtual staging can fill in the details to augment or supplement its current contents. As long as you remain within the limits of disclosure laws and the principles of truth in advertising, you can spruce up properties for your sellers and spark the imaginations of your buyers.


Among the capabilities of virtual staging are the following:

  • Stage an empty room so that visitors can better visualize the space
  • Change the design style of a home to suit your buyers (ie. from traditional to rustic or from minimalist to mid-century modern)
  • Change the purpose of a room (from an office to a child’s playroom, for instance)
  • Change flooring or add walls
  • Eliminate unwanted items (such as a toy on the floor or a moose head above the mantle)
  • Correct scuff marks on the walls
  • Blur sensitive data
  • Change the view from the windows (add light, sky, etc.)


Beyond the visual details that can be added or erased from an image, virtual staging also allows a homeowner to maintain privacy. Family photos, college degrees, school pennants, or other items that reveal personal information can be eliminated with virtual staging. Virtual staging eliminates the extra foot traffic of traditional staging and works seamlessly with your listing photographs and your Matterport tours to maintain a safe environment for your clients.

3D Virtual Staging for your Matterport 3D virtual showcases

As a compliment to the selection of photographs that accompany each of your listings, a Matterport virtual tour captures images of a home and offers up its “digital twin.” Complete with dollhouse and floor plan views to help buyers better envision the space, a Matterport showcase provides an immersive experience as close as possible to the real thing.


With Matterport, visitors can walk the hallways, investigate every room of a house, every nook and cranny on every floor. They can read highlighted information about property features with notes called “Mattertags,” and they can accurately measure walls and doorways. They can travel outside and tour the yard. Videos and 360-degree panoramas can also be embedded in a Matterport showcase. And it can all be viewed on any device from practically anywhere in the world.


Now, Hometrack can refine your Matterport 3D virtual tours with virtual staging.

FAQs

Got a question? We’re here to help.

  • What is Matterport virtual staging?

    Matterport virtual staging is the process of digitally adding furniture and decor to the 3D scans of a real estate property captured using a Matterport camera.

  • Can you virtually stage a Matterport?

    Yes, it is possible to virtually stage a Matterport. By using specialized software, virtual staging experts can add furniture, decor, and other design elements to a Matterport scan to make it more appealing to potential buyers or renters.

  • How is Matterport virtual staging different from traditional staging?

    Traditional staging involves physically adding furniture and decor to a property, while virtual staging is done digitally. Virtual staging is typically faster and more affordable than traditional staging, and can be done remotely.

  • What are the benefits of Matterport virtual staging?

    Matterport virtual staging can help potential buyers visualize the potential of a property, and can make it easier for real estate agents and property owners to market their properties. 


    Virtual staging can also be done quickly and affordably compared to traditional staging.


    It is especially useful for Apartment and Multi-Family spaces. Since these spaces are typically vacant when scanned, they can be easily virtually staged and updated as needed throughout the lifespan of the space. 

  • How is Matterport virtual staging done?

    Matterport virtual staging is typically done using specialized software that can overlay digital images of furniture and decor onto the 3D scan of a property captured using a Matterport camera. 


    Each scan in the space needs to be virtually staged so it is seamless when you are walking through the space. The final result is very convincing.

  • Can Matterport virtual staging be done for any type of property?

    Yes, Matterport virtual staging can be done for any type of property that has a 3D scan captured using a Matterport camera. This includes homes, mulit-family, apartments, commercial properties, vacant retail spaces, retirement communities, assisted living, and more.

  • Is Matterport virtual staging as effective as physical staging?

    While Matterport virtual staging can be effective in helping buyers visualize the potential of a property, some buyers may still prefer to see a property with physical staging. 


    Ultimately, the decision to use virtual staging or physical staging will depend on the specific needs of the property and the preferences of potential buyers.

  • How much does Matterport virtual staging cost?

    The cost of Matterport virtual staging can vary depending on the provider, the number of rooms staged, and the level of detail in the staging. Basic virtual staging packages can start at a few hundred dollars, while premium packages can cost several thousand dollars.

  • Can Matterport virtual staging be customized to fit a specific style or theme?

    Yes, Matterport virtual staging can be customized to fit a specific style or theme, such as modern, traditional, or coastal. Some virtual staging providers offer a range of design styles and customization options to meet the needs of their clients.

  • How long does Matterport virtual staging take?

    Our basic Matterport virtual staging can be done in 1-3 days, where as our premium staging can take longer. Please call, email or text us with your project!

  • What if I am not happy with the photos?

    100% Satisfaction Guarantee: At Hometrack, we are committed to delivering exceptional quality for all of our services. 


    If for any reason you aren't completely satisfied with the final result, we'll work with you until you are. We stand behind our work and guarantee your complete satisfaction.