Why would an agent consider an investment of time and money (mostly time) in the creation of real estate marketing videos? The simple answer is results. Listings with videos garner four times more inquiries than those without. Do you know why that is? Probably because the average American between the ages of twenty and thirty-four […] The post The Ultimate Guide to Real Estate Video Marketing appeared first on Hometrack Real Estate Marketing.

If you were to look into a crystal ball, you might be able to see into the future. Unfortunately, crystal balls are few, and those few do not work very well. You will have to rely on something else for your forecast. Of course, no one knows with certainty what the future holds. You might […] The post How to Future-Proof Your Real Estate Business appeared first on Hometrack Real Estate Marketing.

Today’s agent has more tools available for real estate marketing than ever before. High-tech options like immersive 3D virtual tours have revolutionized the home buying process and are preferred by buyers, sellers, and agents alike. At the same time, tried and true print advertising still occupies an important space in your marketing mix, especially for […] The post How to Use Real Estate Video Marketing to Sell More Properties appeared first on Hometrack Real Estate Marketing.

New technologies hit the real estate market all the time. Today, drones can capture aerial photography. E-signature services can capture a client’s authorization at a distance. Social media sites and virtual events open up new avenues to keep in touch without actually touching. 3D virtual tours can now be created from footage shot with a […] The post 10 Real Estate Videos Smart Agents Are Using appeared first on Hometrack Real Estate Marketing.

What does it mean for a video to “go viral”? Urban Dictionary describes going viral as a video that “spreads rapidly through a population by being frequently shared with a number of individuals.” Sounds all too familiar today, doesn’t it? Wikipedia’s definition of a viral video is a bit more relaxed; they suggest it is […] The post The Power of a Viral Video for Real Estate appeared first on Hometrack Real Estate Marketing.

When it comes to listing a home in today’s market, an agent has more tools available than ever before. Good thing, because as buyers and sellers are becoming more savvy, their appetites for information increase. Traditional real estate marketing strategies, such as print advertising and still photography, are as important as ever. But most homebuyers […] The post Seven Solid Ideas for Your Next Real Estate Video appeared first on Hometrack Real Estate Marketing.

Coronavirus. For many people, life as they know it has been put on hold. For others, life has entered emergency mode. It is as if a major tempest has rolled in, and some people find themselves blown about by hurricane-force winds while others feel as if they are caught in the quiet eye of the […] The post Real Estate Agents Adapt Amidst the Coronavirus appeared first on Hometrack Real Estate Marketing.

It doesn’t matter where you live or work in the country, you have seen it: the escalating response to the Coronavirus or the Covid-19 pandemic. What seemed to be a faraway problem just weeks ago has spread to nearly every corner of the globe. Even those areas that have not (yet) reported cases of the […] The post Coronavirus: A Selling Guide for Realtors appeared first on Hometrack Real Estate Marketing.

Between the increasing popularity of drone photography for real estate, the new FAA drone guidelines, and the lower cost of entry for a high-quality drone, there are more drone photography operators than ever. To ensure that you get the best quality photographs and video for the money you spend, do some due diligence. Compare at […] The post How To Choose A Professional Real Estate Drone Photographer appeared first on Hometrack Real Estate Marketing.