Anyone who has tried to make a video and upload it to the internet knows that the toughest and most time consuming part of the process is often post-production. That is where you edit your raw video footage so that your final product flows seamlessly and looks professional. Post-production...

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What Goes Into Video Editing at Hometrack

Anyone who has tried to make a video and upload it to the internet knows that the toughest and most time consuming part of...

11 Important Real Estate Photography Trends in 2021 and Why They...

Exceptional real estate photography is an essential component of any healthy real estate marketing campaign. After all, high quality photos help to sell homes...

The New Matterport Blur Brush

Matterport just announced the release of their new editing tool, the Matterport Blur Brush, that offers added security for your customers. Matterport makes it...

Should I Hire a 3D VR Service or Do It Myself

If you are looking to add virtual tours to your list of real estate marketing tools, is it best to contract with a professional...

Has COVID-19 Reshaped Real Estate Marketing For Good

Like a glacier, COVID-19 is carving its way across the country and around the world, reshaping the landscape as it goes and leaving behind...

Matterport for iPhone Now Supports LiDAR

The concept behind LiDAR has been around since the 1960s and was used early on by NASA in its development of exploratory spacecraft. Now,...

Virtual Staging With Matterport

Virtual staging is a quick and cost-effective alternative to traditional home staging. Featuring a limitless array of design elements, virtual staging allows for a...

Clubhouse for Real Estate

Launched in April of 2020, Clubhouse is the new startup social media app for users who recognize the value of conversation. Though still in...

Tips for Real Estate Drone Photography

With the popularity of drones and drone photography on the rise, some real estate agents have taken to the skies with their own flying...

Matterport Capture Is Now Available For Android

Not long ago, Matterport introduced their 3D camera app for iOS that allows anyone to capture and share spaces with the iPhone in their...

Real Estate Marketing Tips and Trends for the New Year and...

2020. A year of challenges, a year of questions, and yet, a year of creative solutions and a focus on what matters most. Along...

The New Open House – 3D Virtual Tours

Some would say they are glad to see 2020 in the rear view mirror. For many people it was a year of challenges, one...

Buyers Believe 3D Home Tours are Essential During the Pandemic

COVID-19 has changed things. A lot of things. Folks have had to adjust to elbow bumps in place of handshakes. Or smiling with their...

Real Estate Photographs You Need To Get Right

It means a lot to make it to the short list. Whether you are interviewing for a job or a judicial nomination, hoping to...

Common Real Estate Photography Mistakes Agents Make

It is understandable. You invest a lot of time in relationships, networking, studying your local market, building your brand, and a host of other...

Matterport and Zumper Team Up To Offer Virtual Option for Renters

You might at some point have wondered if Matterport 3D virtual tours are right for your business. Well, if your business includes apartment rentals,...

Why You Should Invest In Drones For Real Estate Marketing

It is a strange week, The Masters, considered by many to be the pinnacle of professional golf, has drawn players from all over the...

What Is Drone Mapping?

Photogrammetry. Now there’s a word you don’t hear every day, nor is it likely to be tossed around in casual conversation. Doubtful it was...

What Are Your Real Estate Photos Saying?

If you have ever thumbed through the pictures in your high school yearbook, you have either been met with nostalgia and a desire to...

Four Ideas to Build Your Brand

Brand identity is more than a moniker. It is larger in scope than a logo. It encapsulates the overall perception people have of you...

A Look Into the Future of Drone Photography

Fourteen million. That is the number of posts on Instagram with the hashtag drone. And that does not include all of its possible variations,...

Developing Your Brand Identity as a Real Estate Agent in 2021

Developing your real estate brand identity is more than a moniker. It is larger in scope than a logo. It encapsulates the overall perception...

Drone Photography Help You Sell More Listings

Imagine this. With no one around for miles, you stand knee deep at the corner of an oxbow bend in a river, tossing wet...

How To Prepare a Kitchen for Professional Real Estate Photography

Every room in a house is important when it goes to market. Poor lighting, peeling paint, and clutter all detract from the appeal of...

How Does Matterport Work?

By now, you are probably familiar with 3D virtual property tours. After all, the immersive digital experience of a virtual tour is loved by...

The Benefits of a Matterport Camera For Your Virtual Tour

Once in a while, a chili cheese dog and some fries will do the trick. Other occasions call for a more refined approach to...

Matterport and the Insta360 OneR – Expand Your Options

Use whatever metaphor you like: a new tool in your toolbelt, a new weapon in your arsenal, a fresh club in your bag. However...

Is Matterport the Right Choice for Your Business

When you make a reservation at your favorite restaurant or vacation spot, you expect a satisfying experience. Right? After all, that is why it...

The Next level With the New VR Mode for Matterport Showcase

By now, you must be aware of the virtual world of Matterport Spaces, the 3D experience of any real-world location. With a compatible camera...

The Ultimate Guide to Real Estate Video Marketing

Why would an agent consider an investment of time and money (mostly time) in the creation of real estate marketing videos? The simple answer...

Matterport Vs. Other Virtual Tours

As the leader in spatial data capture, storage, and presentation, Matterport offers a true-to-life 3D digital twin of any physical space. Matterport virtual tours...

How to Future-Proof Your Real Estate Business

If you were to look into a crystal ball, you might be able to see into the future. Unfortunately, crystal balls are few, and...

How to Use Real Estate Video Marketing to Sell More Properties

Today’s agent has more tools available for real estate marketing than ever before. High-tech options like immersive 3D virtual tours have revolutionized the home...

The Future is Now With the Virtual Experience of 3D Home...

In 1962, a television cartoon aired that imagined the world a hundred years in the future. In that future world, The Jetsons enjoyed the...

Local Realtors Offer Virtual Tours Amidst Coronavirus Concerns

For real estate agents like Amy Smith, business is anything but ordinary. With the governor’s stay-at-home order in place during the COVID-19 pandemic, she...

Share Your Space Simply and Securely With Matterport Digital Twin

Matterport, the leader in 3D spatial imaging, has given you the ability to turn any space into an immersive virtual showcase experience for buyers...

The Power of Immersive Matterport 3D with a Digital Twin

There is no doubt that Matterport 3D Virtual Tours have opened up a world of possibilities and made a significant impact on the real...

Publish a 3D Virtual Tour of Your Business on Google Street...

These have certainly been trying times the likes of which many in the world have never experienced. Through months of economic shutdown due to...

10 Real Estate Videos Smart Agents Are Using

New technologies hit the real estate market all the time. Today, drones can capture aerial photography. E-signature services can capture a client’s authorization at...

Matterport Captures the Future of Real Estate Marketing – In the...

Matterport, the industry leader in immersive 3D virtual imaging of physical space, has just launched a new technology, a revolutionary tool, that lends you...

Why 3D Virtual Tours Are Loved By Home Buyers, Sellers, and...

Many strategies in real estate are effective. Private showings, open houses, direct mailing efforts, and the like each have their advantages. That is why...

Direct Mailing Postcards or Brochures?

Yes. Let’s get the answer right out in front. Yes to direct mail postcards, and yes to brochures. Although many people today look to...

Sell Homes Faster and at a Higher Price With 3D Tours

If ever it was a suitable real estate marketing strategy to simply hang out a yard sign and hope for the best, that day...

The Power of a Viral Video for Real Estate

What does it mean for a video to “go viral”? Urban Dictionary describes going viral as a video that “spreads rapidly through a population...

Why You Should Use Postcard Marketing

Such a simple little piece of paper. No frills. No envelope. No hassle. Yet picture postcards have travelled the world over, carrying messages short...

Seven Solid Ideas for Your Next Real Estate Video

When it comes to listing a home in today’s market, an agent has more tools available than ever before. Good thing, because as buyers...

Real Estate Agents Adapt Amidst the Coronavirus

Coronavirus. For many people, life as they know it has been put on hold. For others, life has entered emergency mode. It is as...

New Study Shows Most Real Estate Buyers and Sellers Prefer Listings...

What would you say to a strategy known to attract four out of five people in the real estate market? And what if that...
Woman in kitchen

Coronavirus: A Selling Guide for Realtors

It doesn't matter where you live or work in the country, you have seen it: the escalating response to the Coronavirus or the Covid-19...

7 Effective Ideas for Designing Direct Mail Postcards

Print advertising remains an essential and effective component of your real estate marketing mix. And that includes direct marketing through the use of direct...