Imagine this. With no one around for miles, you stand knee deep at the corner of an oxbow bend in a river, tossing wet flies into the current of a stream that Hemingway once considered among his favorite fishing spots. With each cast, you try to tease a king...

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Drone Photography Help You Sell More Listings

Imagine this. With no one around for miles, you stand knee deep at the corner of an oxbow bend in a river, tossing wet...

How To Prepare a Kitchen for Professional Real Estate Photography

Every room in a house is important when it goes to market. Poor lighting, peeling paint, and clutter all detract from the appeal of...

How Does Matterport Work?

By now, you are probably familiar with 3D virtual property tours. After all, the immersive digital experience of a virtual tour is loved by...

The Benefits of a Matterport Camera For Your Virtual Tour

Once in a while, a chili cheese dog and some fries will do the trick. Other occasions call for a more refined approach to...

Matterport and the Insta360 OneR – Expand Your Options

Use whatever metaphor you like: a new tool in your toolbelt, a new weapon in your arsenal, a fresh club in your bag. However...

Is Matterport the Right Choice for Your Business

When you make a reservation at your favorite restaurant or vacation spot, you expect a satisfying experience. Right? After all, that is why it...

The Next level With the New VR Mode for Matterport Showcase

By now, you must be aware of the virtual world of Matterport Spaces, the 3D experience of any real-world location. With a compatible camera...

The Ultimate Guide to Real Estate Video Marketing

Why would an agent consider an investment of time and money (mostly time) in the creation of real estate marketing videos? The simple answer...

Matterport Vs. Other Virtual Tours

As the leader in spatial data capture, storage, and presentation, Matterport offers a true-to-life 3D digital twin of any physical space. Matterport virtual tours...

How to Future-Proof Your Real Estate Business

If you were to look into a crystal ball, you might be able to see into the future. Unfortunately, crystal balls are few, and...

How to Use Real Estate Video Marketing to Sell More Properties

Today’s agent has more tools available for real estate marketing than ever before. High-tech options like immersive 3D virtual tours have revolutionized the home...

The Future is Now With the Virtual Experience of 3D Home...

In 1962, a television cartoon aired that imagined the world a hundred years in the future. In that future world, The Jetsons enjoyed the...

Local Realtors Offer Virtual Tours Amidst Coronavirus Concerns

For real estate agents like Amy Smith, business is anything but ordinary. With the governor’s stay-at-home order in place during the COVID-19 pandemic, she...

Share Your Space Simply and Securely With Matterport Digital Twin

Matterport, the leader in 3D spatial imaging, has given you the ability to turn any space into an immersive virtual showcase experience for buyers...

The Power of Immersive Matterport 3D with a Digital Twin

There is no doubt that Matterport 3D Virtual Tours have opened up a world of possibilities and made a significant impact on the real...

Publish a 3D Virtual Tour of Your Business on Google Street...

These have certainly been trying times the likes of which many in the world have never experienced. Through months of economic shutdown due to...

10 Real Estate Videos Smart Agents Are Using

New technologies hit the real estate market all the time. Today, drones can capture aerial photography. E-signature services can capture a client’s authorization at...

Matterport Captures the Future of Real Estate Marketing – In the...

Matterport, the industry leader in immersive 3D virtual imaging of physical space, has just launched a new technology, a revolutionary tool, that lends you...

Why 3D Virtual Tours Are Loved By Home Buyers, Sellers, and...

Many strategies in real estate are effective. Private showings, open houses, direct mailing efforts, and the like each have their advantages. That is why...

Direct Mailing Postcards or Brochures?

Yes. Let’s get the answer right out in front. Yes to direct mail postcards, and yes to brochures. Although many people today look to...

Sell Homes Faster and at a Higher Price With 3D Tours

If ever it was a suitable real estate marketing strategy to simply hang out a yard sign and hope for the best, that day...

The Power of a Viral Video for Real Estate

What does it mean for a video to “go viral”? Urban Dictionary describes going viral as a video that “spreads rapidly through a population...

Why You Should Use Postcard Marketing

Such a simple little piece of paper. No frills. No envelope. No hassle. Yet picture postcards have travelled the world over, carrying messages short...

Seven Solid Ideas for Your Next Real Estate Video

When it comes to listing a home in today’s market, an agent has more tools available than ever before. Good thing, because as buyers...

Real Estate Agents Adapt Amidst the Coronavirus

Coronavirus. For many people, life as they know it has been put on hold. For others, life has entered emergency mode. It is as...

New Study Shows Most Real Estate Buyers and Sellers Prefer Listings...

What would you say to a strategy known to attract four out of five people in the real estate market? And what if that...
Woman in kitchen

Coronavirus: A Selling Guide for Realtors

It doesn't matter where you live or work in the country, you have seen it: the escalating response to the Coronavirus or the Covid-19...

7 Effective Ideas for Designing Direct Mail Postcards

Print advertising remains an essential and effective component of your real estate marketing mix. And that includes direct marketing through the use of direct...

Eleven Elements for Designing a Real Estate Flyer

A small crowd gathered outside the red brick storefront, forcing passersby to detour around them on the sidewalk. Those in the front of the...

10 Tips for Sending Lead Generating Direct Mail Postcards for your...

It is certainly true in today’s economy that marketing efforts have turned toward digital platforms, mobile technologies, internet searches, social media, and the like....

How To Effectively Use Social Media For Real Estate

Updated: February 10th, 2020 For most people, buying a house is the single biggest investment decision they will make. It is also a highly emotional...

Awesome Brochure Design Tips For Real Estate

February 6th, 2020 Make no mistake! Even in our high-tech and high-speed digital world, where most of your marketing is handled online platforms including social...

How Matterport 3D Virtual Tours Can Help With Your SEO Strategy

When you offer a Matterport Showcase with your property listings, you capture the attention of your customers and multiply the benefits to your business. Far...

Effective Print Marketing for Any Open House

An open house makes a lot of sense for the right property, to showcase its finer features and draw new customers to the market....

How to Use QR Codes for Real Estate Marketing

Updated: May 18th, 2020 Since the early days of the automobile, people have had the opportunity to call a cab or share a ride. But...

How To Choose A Professional Real Estate Drone Photographer

Between the increasing popularity of drone photography for real estate, the new FAA drone guidelines, and the lower cost of entry for a high-quality...

Why Print Advertising Should Be Part of Your Marketing Mix in...

There is no doubt that business marketing has tended toward the world of digital media in recent years. Real estate companies and agents have...

Twilight Magic: Enhance Your Listing With the Latest Real Estate Photography...

As a proven real estate professional, you know the value of good photography. While some agents choose to take their own haphazard photos on...

Top 8 Reasons Why Realtors Still Love Brochures!

Our world is becoming increasingly digital. Today, 58% of the global population uses social media, and 5 billion people have mobile devices. As digital...

How Much Does Real Estate Photography Cost?

Hiring a real estate photography company or solo professional photographer is an excellent investment in your real estate listing. Not only can this decision...

The Importance of Photography to Your Airbnb Listing

Your Airbnb rental: it’s a property you’re proud of. You’ve worked hard on it, and you want other people to come and enjoy it....

The Do’s and Don’ts of Real Estate Photography

What makes a great real estate listing? Simple - outstanding real estate photography. In this competitive market, where many homes offer similar features and...

Should I Hire a Drone Photography Company?

If you’re a professional Realtor and serious about your business, you’re probably familiar with the benefits of drone photography. Not only is drone photography...

The Pros and Cons of Virtual Staging

In recent years, real estate marketing has undergone a massive shift. Before technology saturated the market, buyers had to start a real estate search...

Your Guide to Real Estate Drone Photography in 2019

Real estate drone photography: it’s become one of the most popular closing strategies in the real estate industry for professional realtors and brokerage firms....

20 Reasons Why Real Estate Video is No Longer Optional

Real Estate Videography is the new necessity if you’re serious about making money in real estate.  According to Properties Online Tech Trends Report, 73% of...

15 Creative Ways to Quickly Sell a Real Estate Listing

Zig Ziglar, the famous motivational speaker, once quipped "Success occurs when opportunity meets preparation." If you want to be successful in selling your home...

Hiring a Professional Real Estate Photographer Can Help Lower Your Days...

Have you ever wondered why some listings sell faster than similar comparables? The secret is photography for real estate. With the introduction of higher...

Be in Control – Real Estate Social Media Marketing

Real estate web portals such as Zillow.com and Realtor.com place listings right at the fingertips of potential buyers. Before there was ever Real Estate...

Matterport and Efficiency: Your Listings On-Demand

Many Realtors can remember when prospective buyers scanned the Sunday paper for their dream home. Technology has forever changed the field of marketing and...