What Are Digital Tags and Mattertags in Matterport?

Updated: December 31st, 2024

By Victor Coll | Author

Matterport’s Digital Tags, known as Mattertags, are interactive elements embedded directly within 3D models to enhance the virtual tour experience. These tags allow users to add context and interactivity by including text notes, videos, images, links, or even e-commerce workflows. With Mattertags, viewers can engage with a space in a meaningful way, discovering details or features that go beyond the visual representation.

Imagine walking through a virtual property and being able to click on a kitchen appliance to view its specs, watch a video tour of the backyard, or access a link to a nearby school’s website. Mattertags make this possible by transforming static details into interactive, immersive touchpoints. These features are invaluable for real estate, retail, museums, and any industry looking to provide deeper context and richer engagement.

Why Do Mattertags Matter?

Mattertags turn virtual tours into powerful storytelling tools, bridging the gap between exploration and information. Here’s how they elevate the viewer’s experience:

• Enhanced Context: Add relevant information about specific areas, such as the history of a space, unique features, or technical specifications.
• Engaging Interactivity: By embedding videos, images, or links, Mattertags invite viewers to dive deeper into the experience.
• Actionable Insights: Use Mattertags for e-commerce workflows, allowing viewers to purchase items directly from the tour.

Mattertags bring a unique depth to virtual tours, helping viewers connect with the space and understand its features in a more meaningful way.  By integrating Mattertags, you can create virtual tours that inform, captivate, and convert, ensuring a standout experience for your audience.

Discover how Hometrack can help you integrate Mattertags into your real estate virtual tours, enhancing their value and delivering exceptional results.