Our video production team offers professional quality HD videography and editing for any size location. Including video in your marketing plan is a sure fire way to bring added interest to your listing. Videos will be uploaded to YouTube and can be embedded in your custom property site or our virtual tour site. Hometrack is an official MRIS virtual tour vendor and your video will be uploaded to your MRIS listing at no additional cost. Completed videos are 1-4 minutes in duration and include 2 rounds of revisions. Once completed, you will receive links to an unbranded video (for MLS) and a branded version with your logo, website, property address and contact information.
Real estate marketing is an inherently visual medium, and buyers are far more motivated by what they see than by just reviewing a written description of a property. Aside from an in-person walk-through, there is no better way to showcase the various features and amenities of a home than through real estate videography. While static images are helpful (and infinitely better than text-based descriptions alone), videos and virtual tours provide prospective buyers with a much more interactive and detailed experience of the property you’re selling, to where they feel as if they’re actually touring the property in real life.
One of the primary benefits of using video is that it can convey a large amount of information about a property in a quick and highly efficient manner. Our video for Zander Homes in the Lutherville / Timonium area is a shining example of how potential buyers can get a good feel for the flow and layout of the various rooms in the home, as well as how those spaces connect. In addition, video is a great way to give viewers an accurate estimate of important aspects of the home, including the sizes of the rooms, and other features of the property that might not translate well when described using non-visual means.
According to the National Association of Realtors, 73% of home sellers would choose a real estate agent who utilizes video to market their property. In today’s Internet-enabled economy, people go online to search for properties first, using the Web as a type of “filter” to help them narrow down the properties that they would eventually like to view in person. By including real estate video as a part of your overall marketing package, you can get your client’s real estate videos more visibility online. Not only that, but you can also extend your reach even further by sharing your video-based listings on popular social media outlets such as Facebook, Twitter, Pinterest, Instagram, YouTube, and ActiveRain.
It’s time to stop viewing video marketing as a luxury, and start seeing it for what it really is–a necessity. Contact us today to see how we can help you leverage the power of professional real estate videography to make your listings stand out from the crowd.