Not every real estate photography provider works the same way once the shoot is over. Some hand you a download link and leave the rest to you — saving files, logging into your MLS, uploading each one, adding the floor plan and tour links, and checking that everything displays correctly before you publish. Hometrack has built direct connections into two MLS systems that remove that manual handoff: BrightMLS and GAMLS.

What a direct MLS connection actually means

The term "integrated" gets used loosely in this industry. In some workflows, an agent still receives a download link, saves the files locally, and uploads them into the listing manually — the provider has just made the files easier to find, not removed the upload step itself. A direct connection is different: media is sent directly to the listing through the MLS connection, rather than requiring the agent to download and manually upload each file.

In practice, a connection like this generally works in a few steps: the listing is identified within the MLS system, the delivered media is associated with that specific listing, and the files are transmitted through the connection instead of being handed off as a download link. The agent sees the media appear on the listing rather than managing the upload themselves.

How it works in BrightMLS markets

In BrightMLS markets, this is Hometrack's Media Sync feature: photos, floor plans, and virtual tour links move directly into the agent's BrightMLS account after the shoot. It's included on Hometrack's standard packages in those markets at no added cost — you can see the specific package details on Hometrack's real estate photography page.

How it works in GAMLS markets

GAMLS follows the same principle as BrightMLS: media is sent directly to the listing through the connection, rather than requiring a manual download-and-upload step. If you're selling in Georgia, that means the same streamlined delivery Hometrack has offered in BrightMLS markets is now available on your listings too — you can read more about Hometrack's direct GAMLS integration here.

Note: the specific feature name, supported media types, and any account setup requirements for the GAMLS connection are being confirmed and will be added here once verified.

Why this matters, regardless of which MLS you use

The benefit isn't really about any one platform. It's about removing the step where mistakes tend to happen — a missed image, an outdated file, a floor plan that never made it into the listing. Fewer manual handoffs means fewer places for something to slip through, and less time spent moving files between systems on a busy week of listings.

Common questions about Hometrack's MLS connections

Does a direct MLS connection cost extra? In BrightMLS markets, it's included as part of Hometrack's standard media delivery — not a separate add-on. Pricing for the GAMLS connection is still being confirmed and will be updated here once verified.

What if my MLS isn't BrightMLS or GAMLS? Your media still gets delivered the way it always has with Hometrack — you'll just handle the upload into your MLS yourself, the same as with any non-connected provider.

Will Hometrack add more direct MLS connections? BrightMLS and GAMLS are the two in place today. If that changes, it'll be covered here.

The bottom line

Whether you're working in a BrightMLS market or a GAMLS market, the idea is the same: your media should move from the shoot to your listing without you standing in the middle of that process. That's what a direct MLS connection is built to do.

See Hometrack's current photography packages and delivery options for your market.