The Importance of Video in Real Estate

Many new technologies have been introduced into the real estate world and quickly faded; however, listing videos are trend that are here to stay.   Realtors who use   real estate videos  have collectively seen profits increase by 40 percent since introducing video to their marketing services.  Learn more about why realtors are seeing such a high reward for investing in video. 

According to Properties Online Tech Trends Report, 73% of homeowners say they’re more likely to list with a realtor offering to do a listing video.  Across all industries viewers simply prefer video and it’s quickly emerging as the go to way that people are consuming content. Cisco projects that more than 80% of all internet traffic will be video by 2021.

According to the 3M Corporation and Zabisco, visual information is processed 60,000X faster in the brain than text, and 90% of information transmitted to the brain is visual.  Since search engines like Google are always trying to deliver human preferred content, it’s 50x easier to achieve a page 1 ranking on google if you use video on your website. For these reasons video is widely considered the “king of content” and is used by over 87% of online marketers according to Outbrain. 

Video specifically works for real estate because it not only attracts more viewers, but it is also proven to convert at a higher percentage. Video done right can convey emotions that are difficult to achieve through still images.  

What does the demand and popularity of video content mean for real estate?  How does the 40% increase in business reported by REALTORS® who invest in real estate materialize?  The answer is that video content ensures more eyes on your listings, as well as generates higher conversions. 

Video done correctly can also be an exciting vehicle to drive your personal brand. It also helps to generate social proof and build trust with potential buyers and sellers.

 Real estate video  not only generates more eyes on your listing through search engine optimization, but it generates organic traffic through social media. 

An introductory email that features a video receives an increased click-through rate of 96% according to Implix. One popular service, BombBomb, reports that 90% of it’s users reported that video helped them stay in touch with their clients more effectively. On real estate specific sites, listings with video receive 403% more inquiries than listings without video.   Because video is so effective at engaging consumers, all the major real estate websites have adapted their web portals to better showcase video. 

Many of the popular real estate websites have placed video as the first content presented to potential buyers.  From Zillow.com’s self-filmed “video walkthroughs” to Realtor.com showcasing videos fed through MLS databases, video is an accepted media on many popular national real estate websites.  Web sites with national footprints aren’t the only real estate companies to take advantage of the benefits of video. BrightMLShomes.com, the local resource for the Mid-Atlantic region, including Maryland, Virginia, Washington, D.C. and parts of Pennsylvania, Delaware and West Virginia.  BrightMLS reports nearly $125 billion in real estate transactions (listings and sales) each year. Official BrightMLS vendors, such as Hometrack Real Estate Marketing, can upload your listing video to the MLS at no additional cost. Putting your video in front of the eyes of 48,884 active subscribers.   

The importance of hiring a   professional real estate photographer  . Hometrack Real Estate Marketing is dedicated to providing Realtors with the highest quality products and services — professional photography, custom design, and short-run 1 day turnaround printing — to facilitate the sale or rental of residential and commercial properties.  Their talented team of professional photographers and skilled designers offer personalized service and fast turnaround times at rates that can’t be beat. 

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