Awesome Brochure Design Tips For Real Estate

February 6th, 2020

Make no mistake! Even in our high-tech and high-speed digital world, where most of your marketing is handled online platforms including   social media  , print materials remain an essential component of a comprehensive marketing campaign. In fact,   print media  is finding renewed value in today’s market. There are, of course, those who are not entirely plugged into the digital domain; naturally, they prefer print materials. But so do your younger audiences who appreciate the tactile experience of a printed page.   Print advertising occupies an essential space in your real estate marketing mix  – and a well-designed   brochure  is among your strongest tangible tools.

A brochure is a flexible marketing device, useful for a number of purposes and in a variety of settings. You can distribute brochures at open houses , include them with a for sale sign, or reach prospects in their homes through direct mailing (EDDM). Brochures make certain that you do not exclude any potential customers, and they reach people in more places than digital messages might. Plus, a brochure can enhance the experience of your audience in a way that only a printed product is able to do.

How and Where You Can Use Brochures

Along with other forms of print advertising – flyers , postcards , business cards , and more – brochures lend themselves to as many creative marketing uses as you can conceive.

For instance, one common use of a brochure is to highlight a featured property or listing with more style than an online ad. You can distribute them through the mail, hand them out door-to-door, place them on your office counter for walk-in prospects to take, and hand them out at an open house. Using a brochure to show off your listing communicates class and sets you apart as a professional to potential buyers and to your client.

In a similar fashion, you can construct a collection of featured listings in a brochure. Unlike a featured-property brochure, this one contains pictures of several properties available in a designated area along with short snippets of information. You can make them available at an open house for visitors who might be interested in buying something , but not interested in that specific property. This can be more effective than simply sending them to the internet for another search. Show them properties that you already know are available, and send them home with a brochure so they will remember them.

A recently-sold property (or properties) can also be featured with a brochure to give potential buyers an idea of comparable homes in the area and to stir up their imaginations. You can use them in neighborhood farming campaigns as well.

When made available at an open house , a brochure that highlights the details and unique features of the property will ensure that your visitors are engaged while they walk from room to room (and while you are busy with other guests). And it will make your sellers proud. You can also offer brochures (or other print products) at your open house that cover similar listings and recently-sold properties in the area.

Whether you use one at an open house or anywhere else, make sure you have an agent brochure that advertises your services –  one that describes who you are and what you have to offer. Include an “about me” section, your contact information, and an avenue for customers to access your online materials (such as a QR code that sends them to your website).

The use and placement of high-quality brochures can help you to position yourself as the go-to resource for a neighborhood or community.

Elements of Brochure Design

When it comes to designing and assembling your brochure, you have a choice between doing it yourself and having an advertising expert carefully craft your message (after all, not everyone is a graphic designer). Either way, there are some important design principles or elements that need to be considered if you want to present a product that is professional – and effective.

Consistency is also important in terms of your personal and professional brand. Do your print and online media have a consistent look and feel? Do they contain the same font styles and graphics? Do you have a logo? Your brand elements should create a consistent thread throughout all of your advertising efforts. All the materials for a single campaign (i.e. listing) should also have a consistent design flow. Design services are often available through Real Estate Marketing companies to help you put together personalized branding and logo design when you opt for professional print and photography.

The Building Blocks of Your Brochure

You understand the importance of keeping your message simple, consistent, and memorable. But just what information might you include in your brochure? Here are some ideas:

Of course, there are many ways to format your brochure to present your property – and your brand – with elegance and authority. You want the layout you choose to add value to your listing or business. Anyone can snap a few photos with a cell phone, but your brochure will benefit from a better approach. Writing a lot of words is easy, but crafting concise copy requires a bit of skill. Impress your seller, your buyer, and your future prospects with a beautiful brochure . Put one in their hands and watch as interest in your listing grows.

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