"The Successful Combination of Photography and Real Estate"
RISMedia (04/01/08) ; Benedict, Gar
Photographs that accompany home listings on the Web or in brochures, newspaper advertisements, flyers, magazine articles, and other marketing materials play a significant role in attracting buyers. These images serve as the first impression, and buyers often decide whether or not to see a home in person based on their quality and presentation.
Research reveals that the more photos a listing has, the quicker it sells. A property with a single photo spent 70 days on the market (DOM) on average, while DOM fell to 40 with six photos, 36 with 16 to 19 photos, and 32 with 20 photos. Additionally, listings with one photo sold for 91.2 percent of the original price, while homes with six or more sold for 95 percent of the original price.
The photos to be used in an agent's marketing materials should be taken by a professional, with experts noting that sellers will recoup the costs of professional photos if their homes sell faster and at a higher price.
Hometrack photographs speak louder than words. With each shoot, clients receive 20–50 high-resolution photographs, color correction and low-resolution images suitable for e-mail and web advertising.
Showcase each property with a full-color brochure. Lead potential buyers on a room-by-room pictorial tour. These exceptional marketing tools are guaranteed to make a great impression.
You never get a second chance to make a first impression. Hometrack fliers are perfect for your outdoor brochure boxes. They also work brilliantly for market analysis and open house announcements.
Reaching thousands has never been this cost effective. Postcards are a powerful, easy to handle way to increase your market awareness. Perfect for new listings, price changes and just sold announcements.
A cost-effective way to reach busy clients. Send open house invitations, new listing announcements and more through HTML e-mail to our always up-to-date list of Baltimore-area real estate agents.
Every property has an on-line presence. Make yours stand out with a virtual tour or slide show and the professional sophistication of a custom design that your audience remembers easily and favorably.
Sample Sites: Federal Place Baltimore | Pratt and Chester | Hull Street Mews | Basic Site
Self-promotion in disguise. Cards make excellent gifts for new sellers and buyers. Send Open House invitations or give Thank You, Congratulations or We’ve Moved cards with your contact information printed discretely on the back.
Tired of the cookie-cutter ads designed by local newspapers and magazines? Let us create eye-catching, custom advertisements for your properties. We’ll gladly meet the requirements of any publication.
